Western Pulp {!-- ra:00000000007ad3d900007f439cf60549 --} News /packaging en Copyright 2010 Fri, 15 Jan 2010 23:57:00 UTC Packaging’s Long Green Tail Western Pulp http://www.hartman-group.com/hartbeat/packaging-long-green-tail /news/packagings-long-green-tail Insights from The Hartman Group:

“While it’s the intrinsic contents or use of a product that determines a purchase, consumers within the World of Sustainability (who make up 88% of our population) view sustainable packaging options as “simple” measures that all manufacturers can take; therefore, it is a minimum requirement for all products, even if the products themselves don’t resonate as sustainable.”

]]> Packaging, Wine, Fri, 01 Oct 2010 19:02 UTC Consumers: Packaging Needs to be Eco-Friendly Western Pulp http://www.procarton.com/files/file_manager/press_0210/procartonmarktforschung_engl.pdf /news/consumers-say-packaging-needs-to-be-eco-friendly Consumer Attitudes on Packaging & Sustainability, a new report commissioned from GfK by Pro Carton, shows unequivocally that sustainability in packaging is important and consumers are interested in, and concerned about, this issue. More than 64 percent of respondents said that packaging should consist of environmentally friendly materials and more than 55 percent felt that packaging should contain as little plastic as possible. People are aware that cartons are made from a renewable resource and that they can be recovered and recycled more effectively than other materials. As one respondent says, “Cartons or paper can be reused in various ways. Furthermore, they are produced from renewable resources.” Consumers also felt that cartons made of cartonboard were easier to recognize on the shelf and one said “plastic harms the environment and the look of a product.”

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